Intuit co-founder Scott Cook has written a really interesting article for the HBR October 2008 issue called "The Contribution Revolution: Letting Volunteers Build Your Business".
You can check it out HERE
It's a really good overview of how more and more large organisations are starting to embrace user-led innovation and also covers some of the reasons why there is resistance to adoption.
A really good read.
Monday 27 October 2008
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