Tuesday 13 May 2008

Goodbye Cambrian House?

So it looks like one of the pioneers of the crowdsourcing movement, Cambrian House is on the way out.

Personally I put this down to 2 things: -

1. Crowdsourcing =/= Lead User Innovation (and its cousin - prosumption)

2. If money is used as an incentive to get people to collaborate on innovation projects then you invite problems that are very difficult to overcome

I won't go into the detail on this - unless someone asks :) - but while it's sad to see a pioneer in trouble it's also good to see that even when there is still a lot of hype in this space that poor execution won't be rewarded for ever.

On to our launch...