Tuesday 13 May 2008

Goodbye Cambrian House?

So it looks like one of the pioneers of the crowdsourcing movement, Cambrian House is on the way out.

Personally I put this down to 2 things: -

1. Crowdsourcing =/= Lead User Innovation (and its cousin - prosumption)

2. If money is used as an incentive to get people to collaborate on innovation projects then you invite problems that are very difficult to overcome

I won't go into the detail on this - unless someone asks :) - but while it's sad to see a pioneer in trouble it's also good to see that even when there is still a lot of hype in this space that poor execution won't be rewarded for ever.

On to our launch...

2 comments:

Ethan Bauley said...

Surfed here via your comment on Umair's "Hacking..." post at HBS...

Um, yes; I'd like "more detail!"

I checked out Cambrian House a while back...what's happening to them?

I agree that the "peer value of money" (to borrow another Umairism) here perverts incentives and leads to some weird self-selection biases...

Anonymous said...

Hey KH,
you may want to check out http://www.kk.org/ if you haven't already, there is a stack of valuable info in there.
This article touches on being able to accelerate crowd sourcing or emergent intelligence with a bit of top down guidance.
http://www.kk.org/thetechnium/archives/2008/02/the_bottom_is_n.php