More press today for Lead User Innovation (LUI) - this time in The New York Times
Of course, LUI is the driving force behind our work here at OneEyeDeer.
It's a good article that goes over the motivation for LUI, dispels some of the "exploitation of users" myths and also highlights some of the companies starting to work with their users.
Not bad for a few hundred words. Well done to the author Steve Lohr.
You can check out the article here - http://www.nytimes.com/2009/04/26/business/26unbox.html
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