While what BIG is doing may seem exciting at first, it's not until the comments that you see how they've gotten it wrong. To quote Phil Meyers' (from TunedIn Blog) comment:
Interesting stuff. I'll have to pick up Michael's book. Our research found that the best innovations didn't come from inventors looking for big ideas but practical folks looking to solve a problem that they found a bunch of people had.
That's what so many of these crowdsourcing/open innovation/open invention plays seem to be missing - Engaging the crowd is only innovation 1.5. Having the balls to let the crowd lead your innovation process is Innovation 2.0 (of course OneEyeDeer will be Innovation 3.0 ;)
Why do so many people find it so difficult to get over this company-centric view of the world?
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