Tuesday 11 March 2008

Secrets of online advertising

Interesting Panel the other day at Microsoft Mix08.

Duncan Riley made has posted a video over at Techcrunch.

Featured in the panel and video is Frank Arrigo (Microsoft), Bryan Biniak (CEO Jacked), Tim Kendall (Facebook), Loic Le Meur (CEO Seesmic), Chris Saad (Particls).

Quote of the day? Must go to Tim Kendall of Facebook with :

“Facebook believes the best ads are the ones users don’t know are ads”


Hold on. If what he means by that is that traditional advertising is broken and that companies are going to have to find new ways to engage the people that choose to use their products and services, then that's what Umair over at Bubblegen has been saying for ages and is a great step in the right direction.

Unfortunately, what he probably meant is that the best ads are the ones that trick you into thinking they’re something else. Just another example of the the other thing Umair has been speaking about a lot lately - i.e. Facebook's impending demise because of the inherent evilness of their DNA

haha - nice job demonstrating why Facebook will eventually fall back to earth, Tim.

Other than that, props to Chris Saad. Definitely the most interesting guy on the panel.

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